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Instructor Name

Meghana Ramamurthy

Category

Digital Marketing - Foundation Course

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Course Requirements

Basic Knowledge about internet, computer

Course Curriculum

1 Evolution of digital marketing
59 Min


2 Key concepts and terminology
59 Min


3 Current trends and future predictions
10 Min


4 Key Terms Quiz [Quiz]
N/A


5 New Chapter
1 Hour


6 Sample
1 Hour


1 Website Development Basics
1 Hour

Gives an introduction to web design and development. He covers fundamentals of the web, areas of web design, content management systems, domains, web hosts, web tools, web standards, content strategies, and how to create your own website for cheap!


2 How to choose and register a domain name
1 Hour

Do you know the best way to register a domain name for your website? To help you out, grab a copy of my free checklist containing all the tools you need to run an online business


3 Basics of web hosting
30 Min

Ever wonder what happens when you load up a website? It involves DNS, which links your domain name to your web hosting.


4 Website Development Basics Quiz [Quiz]
N/A


1 Overview of Search Engine Optimization
1 Hour

Search engine optimization (SEO) refers to designing your site so that you're closer to the top of organic search results when users search for your products.


2 Importance of SEO in Digital Marketing
45 Min

One of the most important functions of SEO is to increase your visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking.


3 Keyword Research and Optimization
45 Min

SEO is important for brands as it's a highly effective way to improve your brand's visibility through search, drive more traffic to your website.


4 Introduction to SEO Quiz [Quiz]
N/A


1 Introduction to Web Analytics and Google Analytics
1 Hour

It is a technique that you can employ to collect, measure, report, and analyze your website data.


2 Setting Up Google Analytics
45 Min

Create an Analytics account · In Admin, in the Account column, click Create Account. · Provide an account name.


3 Advanced Reporting and Customization
30 Min

Explore techniques and strategies you can use to conduct precise and accurate advanced marketing reporting.


4 Web Analytics and Google Analytics Quiz [Quiz]
N/A


1 Meta Reports
45 Min

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Introduction to Digital Marketing

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